First Look: a free, automated audit of your Google Ads account
Connect your Google Ads account read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved.
Read-only access. First Look never changes your campaigns. Audit files are cleaned up after 7 days.
What a First Look gives you
First Look turns account evidence into a focused plan for your next round of improvements.
See what needs attention
Account checks cover spend efficiency, measurement, bidding readiness and ad assets where the provider supplies the evidence.
Know what to tackle first
Ranked recommendations with supporting evidence. Recovery estimates, measurement risk and reallocation opportunities stay distinct.
Take it with you
Review your private dashboard, download a PDF, create a controlled share link or export the audit and planning files.
A First Look on a real account
The account is a US juice cleanse brand, audited over 90 days in USD. The figures are the audit's own; account names, campaign names, search terms and product names stay out.
Estimated addressable recovery
$978.61 a month, in USD
An opportunity estimate from analysed account evidence, not achieved savings. Every change still needs review; results will vary by account.
Five recommendations. Account grade B, 73.7 / 100. A practical starting point, with the limits of the evidence made clear.
2 tracking checks need a closer look before you act on these estimates.
Explore the real audit excerpt3 of 5 recommendations, sensitive details omitted
Selected findings from the 90-day report. The displayed contexts are a shortlist, not every search term. Amounts below are observed spend in USD from this audit window, not additional recovery estimates.
Review 1,817 search-term contexts with no recorded conversions
Check relevance and conversion tracking within each flagged search-term context before considering exclusions.
$7,211.80 observed spend in the audit window
Review 23 non-competitor high-CPA contexts
Inspect cost per acquisition for each flagged context before pausing, lowering bids or improving landing pages.
$2,665.53 observed spend in the audit window
Review 145 efficient growth terms that look under-funded
These non-brand and competitor terms drew 37.3% of conversions from 11.5% of spend. Confirm their campaigns are limited by budget or bids before raising budgets or target CPA.
The recovery estimate is a modelled opportunity for review, not a statistical confidence interval or a measured result. The observed spend figures are separate evidence and are not added to that estimate.
This excerpt omits account identifiers, campaign and ad group names, search terms, product names, and private report links.
Three steps to your audit
Signing in does not connect Google Ads. You choose the account to analyse, and the connection stays read-only.
Create your account- 01
Create your account
Continue with Google to create your Zbang account, or sign in if you already have one. This does not connect an advertising account.
- 02
Connect and choose an ad account
Authorise Google Ads separately, then choose an account you can access. Zbang uses the connection read-only.
- 03
Run, review and decide
Choose your audit settings, run the analysis and review the findings. You decide which changes to make in your advertising platform.
Your data, your decision
The access, coverage and processing to understand before you connect.
Will Zbang change my campaigns?
No. Zbang uses advertising connections to read reporting and configuration data. It does not create, edit, pause or delete campaigns. Signing in to Zbang and authorising an advertising connection are separate steps.
What does the audit cover?
Search and Shopping checks use the evidence available for your account. Performance Max coverage includes supported campaign, asset, and product evidence. Google does not expose everything: theme-to-query attribution, brand intent and some relevance diagnostics remain unavailable. Missing evidence is identified rather than guessed.
How is AI used?
When you open Google Ads account setup, the account name, top landing domains and up to 200 sampled search terms are automatically sent to the configured AI provider for identity suggestions. Manual Google Ads audits also request AI recommendations by default. Other jobs send bounded analysis when AI is enabled for that job, and new copy generation requires a separate request.
How long is my data kept?
Generated audit files and job artifacts are retained in workspace storage for up to 7 days before cleanup. Connection, schedule, and account settings remain until you change or delete them.
You can manage data and request account deletion from Privacy and data in your workspace. Read the full retention details.
Is First Look really free?
First Look is free. It is separate from Second Opinion, Zbang's specialist review, and from any ongoing work with Zbang. Findings and estimated opportunities are guidance, not guaranteed results.
Want a specialist to read it?
Second Opinion puts a Zbang specialist on the account: an editable report with evidence-backed findings and a prioritised plan, for £999 including VAT.