Zbang First Look

What First Look does

First Look is Zbang's free Google Ads audit. It connects to a Google Ads account selected by the user, then turns read-only performance and account-structure data into a private audit with dashboards, recommendations and exportable planning outputs.

Primary useAudits of Search and Shopping accounts, plus Performance Max evidence where supported
Advertising accessGoogle connections are used read-only for analysis, not campaign edits
User controlEach user connects a provider, picks the account and starts or schedules each audit

What the app does

  • Lists the Google Ads accounts the user can access.
  • Retrieves reporting and configuration data needed to build audits, dashboards and recommendations.
  • Highlights wasted spend, measurement gaps, asset issues, bid readiness, segmentation problems and product-feed opportunities where the selected provider exposes enough evidence.
  • Generates private in-app dashboards and downloadable outputs for the connected user.

What the app does not do

  • It does not use an advertising-platform connection to create, edit, pause or delete campaigns.
  • It does not sell connected advertising data or use it for unrelated advertising.
  • It does not make a Google connection public to other customers.

Advertising data used for audits

  • Basic Google identity data needed for sign-in and Google account linking.
  • Accessible-account metadata such as customer IDs, account names and currency.
  • Reporting, campaign, asset, conversion and Shopping diagnostics from the selected provider. Unsupported provider evidence remains explicitly unavailable rather than becoming a false result.

Privacy and retention

When Google Ads account setup is opened, the account name, top landing domains, and up to 200 sampled search terms are automatically sent to the configured AI provider to suggest account identity patterns. Manual Google Ads audits also request AI recommendations by default; other jobs send bounded analysis data only when AI recommendations are enabled for that job. A separate, explicit generate-copy action after an audit sends the selected campaign and ad-group context, keywords, landing-page URL or angle, and any copy chosen as a drafting reference to that provider.

Generated audit files and job artifacts are retained in workspace storage for up to 7 days before cleanup. Connection, schedule, and account settings remain until you change or delete them.

For the detailed policy used on the Google OAuth consent screen, see the app privacy policy. For service scope and provider disclosures, see the app terms and the subprocessors page.

Create your account Sign in App privacy policy App terms