First Look terms of use

These terms apply to First Look, Zbang's free Google Ads audit, available at https://ads.zbang.ai/app-home. They describe the service scope, user responsibilities, and the limits that apply when using the app with Google Ads or Microsoft Advertising data.

First Look is operated by Zbang Ltd (registered in England and Wales as ZBANG LTD, company number 11824205; registered office 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom), referred to as "Zbang" in these terms.

Service scope

• The app connects to advertising accounts chosen by the user and reads Google Ads or Microsoft Advertising data needed to build audits, dashboards, recommendations, and exports.
• The app is offered as an analysis and planning tool. It is not positioned as legal, accounting, or financial advice.
• Both advertising-platform integrations are read-only. Zbang does not create, edit, pause, delete, or automatically apply platform changes.

User responsibilities

• You should only connect Google or Microsoft identities and advertising accounts you are authorised to access and analyse.
• You are responsible for the accuracy of the inputs you provide, including brand and competitor patterns, naming conventions, and any downstream decisions made using the audit.
• You should review recommendations and exports before acting on them in any advertising platform.

Acceptable use

• You may not use the app to violate applicable law, breach advertising-platform terms, interfere with the service, or access data you are not allowed to use.
• You may not attempt to reverse engineer, abuse, overload, or bypass the service's access controls, rate limits, or account protections.
• Zbang may suspend or limit access where needed to protect the service, users, or legal compliance.

Data and privacy

• Your use of the app is also governed by the app privacy policy.
• Privacy rights, retention information, export options, and deletion controls are described in the app privacy materials.
• If you use the app on behalf of an advertiser or client, you are responsible for having an appropriate basis to share that data with Zbang.

Availability and changes

• The app may evolve over time, including changes to features, providers, and eligibility requirements.
• Zbang may modify these terms, and updated versions will be published on this page with a revised "Last updated" date.
• Temporary interruptions may occur for maintenance, provider outages, security events, or other operational reasons.

Limits and disclaimers

• Audit outputs are generated from the data available to the app at the time of the run and may be affected by tracking gaps, attribution issues, or source-data limitations.
• Forecasts, pacing projections, and impact ranges are estimates for planning and prioritisation. They are not promises of savings, revenue, or future performance.
• AI-assisted ad copy and other generated text are drafts that require human review for accuracy, policy compliance, brand fit, and platform limits before use.
• Post-implementation comparisons report observed movement in available account data. They do not establish that a recommendation caused the movement or guarantee an incremental result.
• Zbang aims to keep the service reliable, but does not promise uninterrupted availability or error-free outputs.
• To the extent allowed by law, you remain responsible for reviewing and deciding whether to act on any recommendation.